is pleased to announce it’s role as exclusive strategic and financial advisor to
on its sale to
for the total consideration of
$17,500,000
WHAT WE DID
Founder and sole operator, John Li launched BeLive in 2017, offering wellness supplements in the form of premium gummy vitamins. BeLive quickly became an Amazon bestseller with a number of products reaching #1 ranking.
With steady growth and an eye for new ventures, Mr. Li looked to exit in 2021 and approached a US based broker to negotiate the sale. This turned out to be mistake as the broker undervalued the brand and tried to rush through the process.
Unhappy with his experience, Mr. Li cut ties with the broker and mandated The Fortia Group to oversee the exit. Mr. Li had built a robust brand and we were able to tell the story of BeLive, highlighting the wins and the clear growth opportunities in a comprehensive CIM before taking it to market.
BeLive closed with a German PE firm for a higher amount than offered by the US broker –– and with more up-front versus deferred. This resulted in $2.5millions more in valuation. The process was quick and smooth, and Mr. Li was delighted with the outcome.
John Li
Founder
In my inexperienced position, I signed a contract with a bad broker that did not respect my wishes. When I met with The Fortia Group, I was immediately impressed by their professionalism and integrity and decided to give them the mandate for the exit. The team is great to work with and I strongly recommend to Amazon FBA entrepreneurs to entrust Fortia with your eCommerce exit.
SIGN UP FOR THE LATEST UPDATES
Join our email list
Keep up to date with our blogs and webinars.