WHAT WE DID
Offering 100% natural pet health products and supplements in a rapidly growing market, The Healthy Dog Co. quickly became profitable with some of its skin care products reaching the #1 ranking on Amazon EU.
Given the increasing interest in pet supplies brands, Mr. Castle decided to exit in 2021 and mandated The Fortia Group to prepare The Healthy Dog Co. for sale. Having prepared financials, identified a new product roadmap, and optimized the supply chain we shopped the brand to a trusted network of buyers. The Healthy Dog Co. sold to a US based aggregator and Mr. Castle was thrilled with the final valuation. Process from mandate to sale took 8 weeks.
The Fortia Group have been amazing throughout our exit process. They managed to get us a higher multiple for our brand than we initially thought. The process was very easy and they were available anytime we had questions. They also managed to negotiate a deal that has given us confidence in the LOI in the buyers hat we finally decided on. I would highly recommend The Fortia Group.