A chartered accountant with >20 years experience, David leads the financial analysis, due diligence and closing processes for our clients’ exits. Prior to The Fortia Group, he was CFO of a leading SaaS platform that helps over 7,000 eCommerce sellers manage customer support, reviews, feedback and pricing. His background in tech and corporate finance has seen him lead on M&A for leisure, eCommerce and the software industry. David’s unique blend of financial and data storytelling enables him to identify the core KPIs that drive your eCommerce success.