Meet The Team
Emmett Kilduff
Co-founder & CEO
Emmett has had a strong interest in eCommerce since he completed a Masters in eCommerce in 1999. With over a decade in leading investment banks Morgan Stanley and Credit Suisse, Emmett has billions of dollars of corporate finance expertise across equity, credit, and M&A. Emmett overseas all the deals that The Fortia Group advises on.
David Hyland
Co-founder & COO
A chartered accountant with >20 years experience, David leads the financial analysis, due diligence and closing processes for our clients’ exits. Prior to The Fortia Group, he was CFO of a leading SaaS platform that helps over 7,000 eCommerce sellers manage customer support, reviews, feedback and pricing. His background in tech and corporate finance has seen him lead on M&A for leisure, eCommerce and the software industry. David’s unique blend of financial and data storytelling enables him to identify the core KPIs that drive your eCommerce success.
Paul Hanley
Co-Founder & Director of eCommerce
Paul is an expert at both launching and accelerating brand growth on Amazon. He has historically worked with Amazon FBA agency Luzern and a fast-growing FMCG brand WaterWipes growing multimillion online revenues +108% in mature hyper-competitive Amazon marketplaces. Paul runs our Exit Ready programme at The Fortia Group.
ECOMMERCE ADVISORY PANEL
Anthony Johnson
Anthony was the CTO at Thrasio. In January 2022 he founded Swiftline, an eCommerce SaaS company, that provides an integrated data and technology platform to enable eCommerce sellers with optimization strategies, business-building solutions, and access to growth capital that drives success. He holds an BS and MS in CS from MIT and the MIT Media Lab.
Gerald Schoenbucher
Gerald is CEO of real.de. Real.de is one of the largest online marketplaces in Germany. It is owned by the Schwarz Group, Europe’s largest retail company with €113bn in revenue in 2019. Gerald is leading the growth of real.de and a 500+ person team.
The key to maximizing valuation is the 3P's
1st
People
Hire people with exit experience to be on your side of the table. Even Fortune 500 companies hire advisors.
2nd
Process
Follow a thorough exit process. Don’t rush into discussions or signing an LOI. Remember the saying: “fail to prepare, prepare to fail”.
3rd
Purchasers
Don’t just approach 20 or 30 buyers. Approach ALL the relevant buyers to get the most competitive auction. This could include aggregators (>100), private equity firms, corporates and individuals.
Global M&A Experience
Valuation Estimate
We provide a Free valuation of your eCommerce business persistently, and what it could be worth in the future.
Exit Ready
We make your business “Buyer Ready” by advising on your financials, legal setup, and product opportunities.
Sell Your Business
We support you through the transition and earnout period.
Our Values
We put clients first
Clients wants and needs come first. We work with colleagues to deliver the best service to every client.
We lead with exceptional ideas
We leverage our experience and network to achieve the best deals for clients.
We do the right thing
Integrity is key to building a successful business relationship. The team at The Fortia Group strive to do what is right for our clients, the buyers, and the industry.
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