Delivering Excellence In Marketplaces. DTC. SaaS. Omni-channel.

The Leading Investment Bank Focused Exclusively On The Lower Middle Market eCommerce Sector

Delivering Excellence In Marketplaces. DTC. SaaS. Omni-channel.

The Leading Investment Bank Focused Exclusively On The Lower Middle Market eCommerce Sector

As Featured On

OUR Services

Our team’s expertise has been tailored to cater to the specific needs of lower middle market businesses in every phase of their lifecycle. Whether you require valuation support, seek growth financing, or are pursuing an M&A transaction, we are equipped to leverage our collective knowledge and skills to design a unique plan that will enable you to achieve your objectives.

M&A

World-class Mergers and Acquisitions Advisory Services to maximize the outcome of your sale, merger, or acquisition.

Exit Ready Programme

Our leadership team can work with you on an ongoing basis to help maximise your company valuation.

OUR Services

M&A

World-class Mergers and Acquisitions Advisory Services to maximize the outcome of your sale, merger, or acquisition.

Exit Ready Programme

Our leadership team can work with you on an ongoing basis to help maximise your company valuation.

MAXIMIZE SHAREHOLDER VALUE WITH

OUR Services

Fully Integrated Services

Mergers & Acquisitions

The Fortia Group provides world class M&A advisory services to lower middle market business owners and investors pursuing a sale transaction. We are experts in generating shareholder wealth, either through a full or partial exit. Our services encompass due diligence and business model assessments tailored for eCommerce investors, delivering valuable insights for well-informed investment decisions. Additionally, our impartial experts offer comprehensive valuation reports, leveraging critical data analysis to enhance your business value.

Debt Capital Advisory

We help privately-owned and sponsored-backed companies secure debt capital for organic growth, acquisitions, dividend recapitalization and refinancings.

Equity Capital Advisory

We provide cost-effective capital solutions for top-performing lower middle market enterprises. With innovative financial strategies, our experienced team builds strong, long-term client relationships, ensuring unique needs and goals are met efficiently. Our proven track record delivers industry-leading results from consultation to execution.

Expertize Across All Major eCommerce Platforms

TRUSTED ADVISORS

Our Experience

Trusted Advisors To eCommerce Shareholders Globally.

Our firm is the leading authority in the eCommerce sector and we have full confidence in our capabilities to maximize shareholder value. We specialize in three critical areas that allow us to lead:

$ 0 bn

Transactional Experience

0 +

Years M&A Experience

TRUSTED ADVISORS

Our Experience

Trusted Advisors To eCommerce Shareholders Globally.

Our firm is the leading authority in the eCommerce sector and we have full confidence in our capabilities to maximize shareholder value. We specialize in three critical areas that allow us to lead:

$ 0 bn

Transactional Experience

0 +

Years M&A Experience

INVESTMENT BANKING

With decades of bulge bracket investment banking experience, there’s no doubt that our firm has the expertise to succeed.

Our focus is clear: we’re on a mission to become the Morgan Stanley of eCommerce by 2030. Our team’s expertise is unmatched — we have expert deal makers with billions of dollars transactional experience who are dedicated to delivering exceptional results.

We pride ourselves on executing lower middle market transactions with the best investment banking processes and principles. With our proven track record, we’re confident that we can deliver maximum value for our clients.

CORPORATE FINANCE

As a client-centric eCommerce advisory firm, The Fortia Group excels in delivering bespoke strategic engagements to unlock shareholder value and resolve complex situations.

Our expertise in mergers & acquisitions and debt and equity advisory enables us to partner closely with our clients to align corporate strategy, financial planning, capital structure, and operations.

We pride ourselves on gaining a comprehensive understanding of each client’s business to identify opportunities that can help crystallize their full potential.

Our dynamic co-founding team is equipped to serve ambitious clients, who share our values and value proposition. At The Fortia Group, we put our clients at the forefront of our planning and decision-making to ensure that they get the best possible results.

ECOMMERCE EXCELLENCE

Our firm is a powerhouse in the eCommerce sector. We are the leading experts in maximizing eCommerce shareholder value due to our deep understanding of the eCommerce ecosystem.

We are proud to have Co-Founder Paul Hanley, an industry expert with over a decade of experience in developing omni-channel eCommerce growth for global blue chip companies Philips, Turtlebeach, and WaterWipes.

Our leadership team is comprised of highly regarded eCommerce advisors, board members, and investors. Thanks to our extensive analysis of thousands of eCommerce models & P&L’s, we have established unparalleled knowledge of benchmarks by model, channel, category, and geography. Trust in our expertise to take your business to the next level in the eCommerce world.

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Client Testimonials

"The Fortia Group understands very well the nuances and complexities of e-commerce. E-Commerce is easy on PowerPoint slides, but you need an i-Banker that can guide exists for e-commerce Sellers and e-commerce Aggregators. Fortia can advise from a fair valuation to structuring (Financing) complex deals. I interacted to map the aggregator space with the team. I was very impressed with their sharp intellect, a bias for action, and great sense of humor! Overall a great team!"

Joe Falcao

Thrasio, Ex-CFO & Founder

“The team at Fortia Group always holds themselves to the highest standard when circulating a prospectus for brands and sellers looking for the perfect acquiring partner. The team makes the process of discovering and reviewing brands extremely simple and frictionless. They conduct diligent research and only solicit brands that fit our detailed criteria. Without their assistance our corporate development team would not be able to review the same number of interesting brands. 10/10”

Sebastien Stanley-Jones

Accel Club, Global Director

“In my inexperienced position, I signed a contract with a bad broker that did not respect my wishes. When I met with The Fortia Group, I was immediately impressed by their professionalism and integrity and decided to give them the mandate for the exit."

John Li

Belive, Founder

“The Fortia Group’s expertise, experience, and attention to detail helped me prepare my business, go-to-market and secure an offer that far exceeded my expectations. I would highly recommend this firm to any entrepreneur looking to exit in the coming year.“

Ethan Abbott

JayFlex, CEO

”I’ve worked with Emmett and his colleagues at Fortia for over the last six months. He's extremely knowledgeable of the e-comm space, in particular the world of AMZ and DTC aggregators. Further, he's a pleasure to partner with and delivers a high level of execution."

Arnau Servat

Berlin Brands Group, Head of Sales

“Reliability, clarity, and efficiency mean everything for sellers and acquirers throughout the transaction process. That’s the experience that Emmett and his team at The Fortia Group deliver. Whether it’s helping entrepreneurs get the exit they deserve or convening ecommerce leaders for marquee events, The Fortia Group is pushing our industry forward.”

Jen Kruk

Forum Brands, Head of M&A

“The Fortia Group’s experience was instrumental in getting this deal over the line. And, their expertise and constant support ensured I received the best possible deal.”

Stephen Harris

Beechmore Books, Founder

“When you have a legal issue, you hire a lawyer, when you have a tax issue, you hire a tax consultant. It is crazy to us, that sellers are going into 7 to 8-figure exit negotiations up against transaction-experienced buyers without help. Having Fortia in our corner gave us supreme confidence at all times to get the best deal possible.”

Simon Burghardt

Flipline, Co-Founder

"Fortia's Exit Guide is the most comprehensive document for eCommerce enthusiasts demystifying M&A and its processes, an invaluable resource for any seller looking to maximize valuation proceeds."

Philipp Lehnen

Former VP of M&A at The Stryze Group

"Working with Fortia over the past couple of years has been great, they are the best advisors I have worked with in the ecommerce space - they are professional, have developed strong relationships on the sell-side with successful brands, and have a deep network on the buy-side fostered through networking events, dinners, surveys, and webinars."

Nish Udayakumar

VP Investments & Head of Business Development, Olsam

"It was very important to clearly understand, frame and validate our different positioning and value proposition right from the start in order to make sure we can enter into a successful seed investment round. I have found in Fortia the perfect partner in this process and decided together to seal this for the future with Fortia as founding partner in Brandslandia."

Mihnea Stere

Brandslandia, CEO

"We'd recommend every eCommerce entrepreneur looking to exit start with the Exit Guide for Amazon FBAs by The Fortia Group. The only manual of its kind, this guide brings together insights from many market leaders on how to prepare for a successful exit. Often figuring out where to start, from which documents to prepare to ensuring your business is in a state to receive the best possible evaluation and payout is extremely challenging, and this guide helps navigate all of that and much more."

Christine Cui

VP of Brand Management at Acquco

Joe Risico

Chief Legal Office, Aterian

“If this is your first go around with a sale of an eComm business, having an experienced advisor who is able to assist you every step of the way is crucial. The Fortia Group was able to do that and go above and beyond what was asked, no matter the situation.”

Andy Lam

Upward Baby, Founder

“The Fortia Group’s comprehensive outlook into the world of eCommerce Aggregators, as well as their team of seasoned professionals provide a smooth and efficient process. The collective knowledge and experience of the team reflects both in their ability to follow the trends of the aggregator space, and the evidence-based information they provide to their partners."

Berk Nalçacıoğlu

Robust Ventures, CEO

Delivering Excellence In Marketplaces. DTC. SaaS. Omni-channel.

The Leading Investment Bank Focused Exclusively On The Lower Middle Market eCommerce Sector

Delivering Excellence In Marketplaces. DTC. SaaS. Omni-channel.

The Leading Investment Bank Focused Exclusively On The Lower Middle Market eCommerce Sector

As Featured On

OUR Services

M&A

Exit Ready Programme

OUR Services

M&A

Exit Ready Programme

MAXIMIZE SHAREHOLDER VALUE WITH

OUR Services

Fully Integrated Services

Expertize Across All Major eCommerce Platforms

TRUSTED ADVISORS

Our Experience

Trusted Advisors To eCommerce Shareholders Globally.

Our firm is the leading authority in the eCommerce sector and we have full confidence in our capabilities to maximize shareholder value. We specialize in three critical areas that allow us to lead:

TRUSTED ADVISORS

Our Experience

Trusted Advisors To eCommerce Shareholders Globally.

Our firm is the leading authority in the eCommerce sector and we have full confidence in our capabilities to maximize shareholder value. We specialize in three critical areas that allow us to lead:

INVESTMENT BANKING

CORPORATE FINANCE

ECOMMERCE EXCELLENCE

Recommended Reads

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HEAR FROM OUR NETWORKS

Client Testimonials