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Technology M&A Advisory Firm

Exclusively focused on the lower middle market SaaS, eCommerce and Data&AI sectors.

>$20 bn

Transactional Value

25 +

Years Experience

3

Serviced Sectors

Trusted advisors to our clients and partner with them to maximize exit valuations.

Why Our Clients Select Us

Expert Wall Street Guidance

Unlike many lower middle market M&A firms, our team has real wall street experience. Our CEO, Emmett Kilduff worked on Wall Street at firms including Morgan Stanley. He has completed >$20bn of deals since 2000.

Data-Driven Valuation Insights

We host the leading valuation webinar series bi-annually and issue a detailed valuation report following this explicitly focused on our 3 sectors, SaaS, eCommerce and Data&AI. Our team are true experts on valuation trends and key value drivers.

Superior Acquiror Relationships

Our niche focus allows us to develop strong relationships with acquirors within each of our sectors to best serve our clients. Examples include our in person conferences dedicated to acquirors and a unique WhatsApp group that connects engaged and active buyers in each sector.

Our Leading 8-Step Exit Process

Our 8-step exit process is designed to maximize your companies valuation while allowing you time and energy to focus on continued business growth while we do the heavy lift of al transactional services. This includes materials building, target list creation, marketing and transactional preparation.

Our Value Add During Early Preparation

Early preparation is often overlooked or undervalued within a typical M&A process. We believe that this step is critical to getting the maximum valuation. From our “Flirt, date, marry” approach to buyer relationships to our leading due diligence preparation process we work with brands 6 – 24 months ahead of an exit process and this is proven to ensure they position their company correctly for a maximum exit valuation.

Our Leadership Team Are Experienced Operators

Our focus and expertise is our strength. Our leadership team have genuine operational experience across SaaS, eCommerce and Data&Ai sectors. Emmett Kilduff is founder & executive chairman for a SaaS company, David Hyland is a seasoned SaaS CFO while Paul Hanley is an experienced eCommerce brand operator and growth consultant. This operational experience combined with our M&A expertise allows us to maximize value for our clients.

Maximize Your Value Through Our 8-Step Exit Process

Realizing your company’s full potential: Our M&A guidance delivers strategic exits and seamless transitions.

This stage has the biggest impact on valuation. Clients utilize the 3 best tactics in M&A:

  • the best approach to deals making is flirt > date > marry.
  • the best laid plans don't survive contact with the enemy - so we get early feedback from the enemy.
  • the best businesses get bought not sold - we encourage bids to take deals off the market.

When you are ready to formally begin the exit process we will prepare a deal teaser, virtual dataroom and a 50+ page confidential information memorandum (CIM).

Once all deal materials are finalized, we will being marketing to all relevant targets. We pride ourselves on having strong relationships with acquirors and can market your deal to senior decision makers.

As targets start issuing LOIs, we help you compare terms on a like-for-like basis. We help you negotiate and select the most preferential terms for your business.

We will partner with you throughout the entire due diligence process ensuring you are prepared to accommodate any additional materials and information.

Together with your legal advisors we will help you with the signing of all key documentation.

Once documentation has been signed we ensure payments are processed in an agreed timely fashion.

Post completion we remain in communication to ensure any deferred or earnout component are being acted on as agreed.

Successful Transactions

Our team has been involved in the following successful transactions:

Undisclosed

UK-Based House of eCommerce Brands Acquired by Strategic

Merger of Two German Based eCommerce Aggregators

US-Based Omnichannel Brand Jayflex Fitness Sells To Strategic

US-Based Belive Supplements Acquired by German PE-Firm

FR-Based Social Moov Acquired by Marin Software

IE-Based Lucid Interactive Acquired by eDesk

Marin Software Expands with Perfect Audience Acquisition

Ad-Tech Leader Marin Software Goes Public on NYSE

Valuation Webinars

The most common question we get asked by sellers and acquirors is where are valuations? Therefore we launched our valuation webinar series, the number one webinar dedicated to discussing historic, current and future valuation trends. In this series we cover SaaS and eCommerce and Data & AI valuations.

Saas Valuations

In our latest H2 2024 SaaS valuation webinar we discuss historic, current and future valuation trends and macro factors impacting SaaS valuation trends. Our host Emmett is joined by an expert panel of SaaS leaders.

eCommerce Valuations

In our latest H2 2024 eCommerce valuation webinar we discuss historic, current and future valuation trends and macro factors impacting eCommerce valuation trends. Our host Emmett is joined by an expert panel of eCommerce leaders.

Data Valuations

In our upcoming Q4 2024 Data valuation webinar we will review and analyze valuation trends for Data companies. Emmett our CEO will host and be joined by an expert panel. Register today and don’t miss out!

Client Testimonials

Ethan-Abbott1
“The Fortia Group’s expertise, experience, and attention to detail helped me prepare my business, go-to-market and secure an offer that far exceeded my expectations. I would highly recommend this firm to any entrepreneur looking to exit in the coming year.“
Ethan Abbott
JayFlex, CEO
Testimonal-John-Li-200-x-200-web-testimonial-
“In my inexperienced position, I signed a contract with a bad broker that did not respect my wishes. When I met with The Fortia Group, I was immediately impressed by their professionalism and integrity and decided to give them the mandate for the exit."
John Li
Belive, Founder
SimonBurghardt
“When you have a legal issue, you hire a lawyer, when you have a tax issue, you hire a tax consultant. It is crazy to us, that sellers are going into 7 to 8-figure exit negotiations up against transaction-experienced buyers without help. Having Fortia in our corner gave us supreme confidence at all times to get the best deal possible.”
Simon Burghardt
Flipline, Co-Founder
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Technology M&A Advisory Firm

Value maximizing transactions for founders and business owners. Our team brings Wall Street experience having completed >$20 billion of deals since 2000.

>$20 bn

Transactional Value

20 +

Years Experience

3

Serviced Sectors

We are trusted advisors to our clients and partner with them to maximize exit valuations.

Discover the power of our superior services

Wall Street Experience

Our CEO worked at Morgan Stanley, a top 3 M&A firm worldwide.

Sector Specific Expertise

Our Co-Founders have operational experience in AI & Data, Technology, SaaS and Consumer.

Early Preparation

We focus on early preparation because it is the key driver of valuation. Very few firms invest the time it takes to properly prepare clients for exit.

8-Step M&A Process

We have unrivaled relationships with acquirors. For example, every January we host The Acquiror Summit in NYC.

Maximum Acquiror Reach

We have unrivaled relationships with acquirors. For example, every January we host The Acquiror Summit in NYC.

Find out more our service

Find out how our services have helped companies like yours unlock maximum exit valuation.

Transactions

Our 2025 Acquiror Summit Key Takeaways

We pride ourselves on having strong relationships with eCommerce acquirors around the globe. Each year we hold the leading conference dedicated to valuations in the lower middle market sector, joined by acquirors from roll ups, private equity and strategic to discuss the latest trends and value creation tactics.

Dates: January 26th - 30th

Location: New York

Join Us At The Acquiror Summit

Dates: January 26th - 30th, 2025

Location: New York

We pride ourselves on having strong relationships with eCommerce acquirors around the globe. Our network is built on a foundation of trust and success, bringing together industry leaders and innovators who drive the Technology & eCommerce sectors forward. We hope you can join our next annual event in New York next January.

Tune In To The Market Leading Discussion On Company Valuations

The most common question we get asked by sellers and acquirors is where are valuations? Therefore we launched our valuation webinar series, the number one webinar dedicated to discussing historic, current and future valuation trends. In this series we cover SaaS and eCommerce and Data & AI valuations.

Saas Valuations

In our latest Q4 2024 SaaS valuation webinar we discuss historic, current and future valuation trends and macro factors impacting SaaS valuation trends. Our host Emmett is joined by an expert panel of SaaS leaders.

eCommerce Valuations

In our latest Q3 2024 eCommerce valuation webinar we discuss historic, current and future valuation trends and macro factors impacting eCommerce valuation trends. Our host Emmett is joined by an expert panel of eCommerce leaders.

Data Valuations

In our upcoming Q4 2024 Data valuation webinar we will review and analyze valuation trends for Data companies. Emmett our CEO will host and be joined by an expert panel. Register today and don’t miss out!

Client Testimonials

Ethan-Abbott1
“The Fortia Group’s expertise, experience, and attention to detail helped me prepare my business, go-to-market and secure an offer that far exceeded my expectations. I would highly recommend this firm to any entrepreneur looking to exit in the coming year.“
Ethan Abbott
JayFlex, CEO
Testimonal-John-Li-200-x-200-web-testimonial-
“In my inexperienced position, I signed a contract with a bad broker that did not respect my wishes. When I met with The Fortia Group, I was immediately impressed by their professionalism and integrity and decided to give them the mandate for the exit."
John Li
Belive, Founder
SimonBurghardt
“When you have a legal issue, you hire a lawyer, when you have a tax issue, you hire a tax consultant. It is crazy to us, that sellers are going into 7 to 8-figure exit negotiations up against transaction-experienced buyers without help. Having Fortia in our corner gave us supreme confidence at all times to get the best deal possible.”
Simon Burghardt
Flipline, Co-Founder
1571768639554
”I’ve worked with Emmett and his colleagues at Fortia for over the last six months. He's extremely knowledgeable of the e-comm space, in particular the world of AMZ and DTC aggregators. Further, he's a pleasure to partner with and delivers a high level of execution."
Arnau Servat
Berlin Brands Group, Head of Sales