Technology M&A Advisory Firm

Exclusively focused on the lower middle market SaaS, eCommerce and Data&AI sectors.

>$20 bn

Transactional Value

25 +

Years Experience

3

Serviced Sectors

Trusted advisors to our clients and partner with them to maximize exit valuations.

Why Our Clients Select Us

Expert Wall Street Guidance

Unlike many lower middle market M&A firms, our team has real wall street experience. Our CEO, Emmett Kilduff worked on Wall Street at firms including Morgan Stanley. He has completed >$20bn of deals since 2000.

Data-Driven Valuation Insights

We host the leading valuation webinar series bi-annually and issue a detailed valuation report following this explicitly focused on our 3 sectors, SaaS, eCommerce and Data&AI. Our team are true experts on valuation trends and key value drivers.

Superior Acquiror Relationships

Our niche focus allows us to develop strong relationships with acquirors within each of our sectors to best serve our clients. Examples include our in person conferences dedicated to acquirors and a unique WhatsApp group that connects engaged and active buyers in each sector.

Our Leading 8-Step Exit Process

Our 8-step exit process is designed to maximize your companies valuation while allowing you time and energy to focus on continued business growth while we do the heavy lift of al transactional services. This includes materials building, target list creation, marketing and transactional preparation.

Our Value Add During Early Preparation

Early preparation is often overlooked or undervalued within a typical M&A process. We believe that this step is critical to getting the maximum valuation. From our “Flirt, date, marry” approach to buyer relationships to our leading due diligence preparation process we work with brands 6 – 24 months ahead of an exit process and this is proven to ensure they position their company correctly for a maximum exit valuation.

Our Leadership Team Are Experienced Operators

Our focus and expertise is our strength. Our leadership team have genuine operational experience across SaaS, eCommerce and Data&Ai sectors. Emmett Kilduff is founder & executive chairman for a SaaS company, David Hyland is a seasoned SaaS CFO while Paul Hanley is an experienced eCommerce brand operator and growth consultant. This operational experience combined with our M&A expertise allows us to maximize value for our clients.

Maximize Your Value Through Our 8-Step Exit Process

Realizing your company’s full potential: Our M&A guidance delivers strategic exits and seamless transitions.

1. Early Preparation

This stage has the biggest impact on valuation. Clients utilize the 3 best tactics in M&A:

the best approach to deals making is flirt > date > marry.
the best laid plans don't survive contact with the enemy - so we get early feedback from the enemy.
the best businesses get bought not sold - we encourage bids to take deals off the market.

2. Final Preparation

When you are ready to formally begin the exit process we will prepare a deal teaser, virtual dataroom and a 50+ page confidential information memorandum (CIM).

3. Marketing

Once all deal materials are finalized, we will being marketing to all relevant targets. We pride ourselves on having strong relationships with acquirors and can market your deal to senior decision makers.

4. LOIs

As targets start issuing LOIs, we help you compare terms on a like-for-like basis. We help you negotiate and select the most preferential terms for your business.

5. Due Diligence

We will partner with you throughout the entire due diligence process ensuring you are prepared to accommodate any additional materials and information.

6. Documentation

Together with your legal advisors we will help you with the signing of all key documentation.

7. Closing

Once documentation has been signed we ensure payments are processed in an agreed timely fashion.

8. Post-Completion

Post completion we remain in communication to ensure any deferred or earnout component are being acted on as agreed.

Successful Transactions

Our team has been involved in the following successful transactions:

Undisclosed

UK-Based House of eCommerce Brands Acquired by Strategic

Merger of Two German Based eCommerce Aggregators

US-Based Omnichannel Brand Jayflex Fitness Sells To Strategic

US-Based Belive Supplements Acquired by German PE-Firm

FR-Based Social Moov Acquired by Marin Software

IE-Based Lucid Interactive Acquired by eDesk

Marin Software Expands with Perfect Audience Acquisition

Ad-Tech Leader Marin Software Goes Public on NYSE

Valuation Webinars

The most common question we get asked by sellers and acquirors is where are valuations? Therefore we launched our valuation webinar series, the number one webinar dedicated to discussing historic, current and future valuation trends. In this series we cover SaaS and eCommerce and Data & AI valuations.

Saas Valuations

In our latest H2 2024 SaaS valuation webinar we discuss historic, current and future valuation trends and macro factors impacting SaaS valuation trends. Our host Emmett is joined by an expert panel of SaaS leaders.

Download Valuation Report Here

eCommerce Valuations

In our latest H2 2024 eCommerce valuation webinar we discuss historic, current and future valuation trends and macro factors impacting eCommerce valuation trends. Our host Emmett is joined by an expert panel of eCommerce leaders.

Download Valuation Report Here

Data Valuations

In our upcoming Q4 2024 Data valuation webinar we will review and analyze valuation trends for Data companies. Emmett our CEO will host and be joined by an expert panel. Register today and don’t miss out!

Download Valuation Report Here

Client Testimonials

“The Fortia Group’s expertise, experience, and attention to detail helped me prepare my business, go-to-market and secure an offer that far exceeded my expectations. I would highly recommend this firm to any entrepreneur looking to exit in the coming year.“

Ethan Abbott

JayFlex, CEO

“In my inexperienced position, I signed a contract with a bad broker that did not respect my wishes. When I met with The Fortia Group, I was immediately impressed by their professionalism and integrity and decided to give them the mandate for the exit."

John Li

Belive, Founder

“When you have a legal issue, you hire a lawyer, when you have a tax issue, you hire a tax consultant. It is crazy to us, that sellers are going into 7 to 8-figure exit negotiations up against transaction-experienced buyers without help. Having Fortia in our corner gave us supreme confidence at all times to get the best deal possible.”

Simon Burghardt

Flipline, Co-Founder

”I’ve worked with Emmett and his colleagues at Fortia for over the last six months. He's extremely knowledgeable of the e-comm space, in particular the world of AMZ and DTC aggregators. Further, he's a pleasure to partner with and delivers a high level of execution."

Arnau Servat

Berlin Brands Group, Head of Sales

“The team at Fortia Group always holds themselves to the highest standard when circulating a prospectus for brands and sellers looking for the perfect acquiring partner. The team makes the process of discovering and reviewing brands extremely simple and frictionless. They conduct diligent research and only solicit brands that fit our detailed criteria. Without their assistance our corporate development team would not be able to review the same number of interesting brands. 10/10”

Sebastien Stanley-Jones

Accel Club, Global Director

"It was very important to clearly understand, frame and validate our different positioning and value proposition right from the start in order to make sure we can enter into a successful seed investment round. I have found in Fortia the perfect partner in this process and decided together to seal this for the future with Fortia as founding partner in Brandslandia."

Mihnea Stere

Brandslandia, CEO

“Reliability, clarity, and efficiency mean everything for sellers and acquirers throughout the transaction process. That’s the experience that Emmett and his team at The Fortia Group deliver. Whether it’s helping entrepreneurs get the exit they deserve or convening ecommerce leaders for marquee events, The Fortia Group is pushing our industry forward.”

Jen Kruk

Forum Brands, Head of M&A

"Working with Fortia over the past couple of years has been great, they are the best advisors I have worked with in the ecommerce space - they are professional, have developed strong relationships on the sell-side with successful brands, and have a deep network on the buy-side fostered through networking events, dinners, surveys, and webinars."

Nish Udayakumar

VP Investments & Head of Business Development, Olsam

"The Fortia Group understands very well the nuances and complexities of e-commerce. E-Commerce is easy on PowerPoint slides, but you need an i-Banker that can guide exists for e-commerce Sellers and e-commerce Aggregators. Fortia can advise from a fair valuation to structuring (Financing) complex deals. I interacted to map the aggregator space with the team. I was very impressed with their sharp intellect, a bias for action, and great sense of humor! Overall a great team!"

Joe Falcao

Thrasio, Ex-CFO & Founder

Joe Risico

Chief Legal Office, Aterian

“The Fortia Group’s comprehensive outlook into the world of eCommerce Aggregators, as well as their team of seasoned professionals provide a smooth and efficient process. The collective knowledge and experience of the team reflects both in their ability to follow the trends of the aggregator space, and the evidence-based information they provide to their partners."

Berk Nalçacıoğlu

Robust Ventures, CEO

"Fortia's Exit Guide is the most comprehensive document for eCommerce enthusiasts demystifying M&A and its processes, an invaluable resource for any seller looking to maximize valuation proceeds."

Philipp Lehnen

Former VP of M&A at The Stryze Group

"We'd recommend every eCommerce entrepreneur looking to exit start with the Exit Guide for Amazon FBAs by The Fortia Group. The only manual of its kind, this guide brings together insights from many market leaders on how to prepare for a successful exit. Often figuring out where to start, from which documents to prepare to ensuring your business is in a state to receive the best possible evaluation and payout is extremely challenging, and this guide helps navigate all of that and much more."

Christine Cui

VP of Brand Management at Acquco

“If this is your first go around with a sale of an eComm business, having an experienced advisor who is able to assist you every step of the way is crucial. The Fortia Group was able to do that and go above and beyond what was asked, no matter the situation.”

Andy Lam

Upward Baby, Founder

“The Fortia Group’s experience was instrumental in getting this deal over the line. And, their expertise and constant support ensured I received the best possible deal.”

Stephen Harris

Beechmore Books, Founder

Technology M&A Advisory Firm

Value maximizing transactions for founders and business owners. Our team brings Wall Street experience having completed >$20 billion of deals since 2000.

Discuss Valuation

>$20 bn

Transactional Value

20 +

Years Experience

3

Serviced Sectors

We are trusted advisors to our clients and partner with them to maximize exit valuations.

Discover the power of our superior services

Wall Street Experience

Our CEO worked at Morgan Stanley, a top 3 M&A firm worldwide.

Sector Specific Expertise

Our Co-Founders have operational experience in AI & Data, Technology, SaaS and Consumer.

Early Preparation

We focus on early preparation because it is the key driver of valuation. Very few firms invest the time it takes to properly prepare clients for exit.

8-Step M&A Process

We have unrivaled relationships with acquirors. For example, every January we host The Acquiror Summit in NYC.

Maximum Acquiror Reach

We have unrivaled relationships with acquirors. For example, every January we host The Acquiror Summit in NYC.

Find out more our service

Find out how our services have helped companies like yours unlock maximum exit valuation.

Case Studies

Transactions

Our 2025 Acquiror Summit Key Takeaways

We pride ourselves on having strong relationships with eCommerce acquirors around the globe. Each year we hold the leading conference dedicated to valuations in the lower middle market sector, joined by acquirors from roll ups, private equity and strategic to discuss the latest trends and value creation tactics.

Dates: January 26th - 30th

Location: New York

Join Us At The Acquiror Summit

Dates: January 26th - 30th, 2025

Location: New York

We pride ourselves on having strong relationships with eCommerce acquirors around the globe. Our network is built on a foundation of trust and success, bringing together industry leaders and innovators who drive the Technology & eCommerce sectors forward. We hope you can join our next annual event in New York next January.