Click Here To Download Your Q4 2024 SaaS Valuation Report.

Contact Us

M&A Advisory Firm

Exclusively focused on the lower-middle market eCommerce, SaaS and Digital Agency sectors.

Contact Us

>$20 bn

Transactional Value

25 +

Years Experience

4

Serviced Sectors

Trusted advisors to our clients and partner with them to maximize exit valuations.

Why Our Clients Select Us

Expert Wall Street Guidance

Unlike many lower middle market M&A firms, our team has real wall street experience. Our CEO, Emmett Kilduff worked on Wall Street at firms including Morgan Stanley. He has completed >$20bn of deals since 2000.

Data-Driven Valuation Insights

We host the leading valuation webinar series bi-annually and issue a detailed valuation report following this explicitly focused on our 3 sectors, SaaS, Digital Agencies, eCommerce and Data&AI. Our team are true experts on valuation trends and key value drivers.

Superior Acquiror Relationships

Our niche focus allows us to develop strong relationships with acquirors within each of our sectors to best serve our clients. Examples include our in person conferences dedicated to acquirors and a unique WhatsApp group that connects engaged and active buyers in each sector.

Our Leading 8-Step Exit Process

Our 8-step exit process is designed to maximize your companies valuation while allowing you time and energy to focus on continued business growth while we do the heavy lift of al transactional services. This includes materials building, target list creation, marketing and transactional preparation.

Our Value Add During Early Preparation

Early preparation is often overlooked or undervalued within a typical M&A process. We believe that this step is critical to getting the maximum valuation. From our “Flirt, date, marry” approach to buyer relationships to our leading due diligence preparation process we work with brands 6 – 24 months ahead of an exit process and this is proven to ensure they position their company correctly for a maximum exit valuation.

Our Leadership Team Are Experienced Operators

Our focus and expertise is our strength. Our leadership team have genuine operational experience across SaaS, eCommerce and Data&Ai sectors. Emmett Kilduff is founder & executive chairman for a SaaS company, David Hyland is a seasoned SaaS CFO while Paul Hanley is an experienced eCommerce brand operator and growth consultant. Paul also was commercial lead at a leading EU-based digital agency. This operational experience combined with our M&A expertise allows us to maximize value for our clients.

Maximize Your Value Through Our 8-Step Exit Process

Realizing your company’s full potential: Our M&A guidance delivers strategic exits and seamless transitions.

This stage has the biggest impact on valuation. Clients utilize the 3 best tactics in M&A:

  • the best approach to deals making is flirt > date > marry.
  • the best laid plans don't survive contact with the enemy - so we get early feedback from the enemy.
  • the best businesses get bought not sold - we encourage bids to take deals off the market.

When you are ready to formally begin the exit process we will prepare a deal teaser, virtual dataroom and a 50+ page confidential information memorandum (CIM).

Once all deal materials are finalized, we will being marketing to all relevant targets. We pride ourselves on having strong relationships with acquirors and can market your deal to senior decision makers.

As targets start issuing LOIs, we help you compare terms on a like-for-like basis. We help you negotiate and select the most preferential terms for your business.

We will partner with you throughout the entire due diligence process ensuring you are prepared to accommodate any additional materials and information.

Together with your legal advisors we will help you with the signing of all key documentation.

Once documentation has been signed we ensure payments are processed in an agreed timely fashion.

Post completion we remain in communication to ensure any deferred or earnout component are being acted on as agreed.

Successful Transactions

Our team has been involved in the following successful transactions:

Undisclosed

UK-Based House of eCommerce Brands Acquired by Strategic

Merger of Two German Based eCommerce Aggregators

US-Based Omnichannel Brand Jayflex Fitness Sells To Strategic

US-Based Belive Supplements Acquired by German PE-Firm

FR-Based Social Moov Acquired by Marin Software

IE-Based Lucid Interactive Acquired by eDesk

Marin Software Expands with Perfect Audience Acquisition

Ad-Tech Leader Marin Software Goes Public on NYSE

Valuation Webinars

The most common question we get asked by sellers and acquirors is where are valuations? Therefore we launched our valuation webinar series, the number one webinar dedicated to discussing historic, current and future valuation trends. In this series we cover SaaS, Digital Agencies and eCommerce valuations.

Saas Valuations

H1 2025 Webinar: TBC

In our latest H2 2024 SaaS valuation webinar we discuss historic, current and future valuation trends and macro factors impacting SaaS valuation trends. Our host Emmett is joined by an expert panel of SaaS leaders.

H2 2024 Recording
H1 2025 Register here

Download Valuation Report Here

Digital Agencies Valuations

H2 2025 Webinar: TBC

In our upcoming H1 2025 digital agencies valuation webinar we discuss historic, current and future valuation trends and macro factors impacting digital agency valuation trends. Our host Emmett is joined by an expert panel of digital agency leaders.

H1 2025 Recording
H2 2025 Register here

Download Valuation Report Here

eCommerce Valuations

H2 2025 Webinar: TBC

In our latest H2 2024 eCommerce valuation webinar we discuss historic, current and future valuation trends and macro factors impacting eCommerce valuation trends. Our host Emmett is joined by an expert panel of eCommerce leaders.

H1 2025 Recording
H2 2025 Register here

Download Valuation Report Here

Client Testimonials

Ethan-Abbott1
“The Fortia Group’s expertise, experience, and attention to detail helped me prepare my business, go-to-market and secure an offer that far exceeded my expectations. I would highly recommend this firm to any entrepreneur looking to exit in the coming year.“
Ethan Abbott
JayFlex, CEO
Testimonal-John-Li-200-x-200-web-testimonial-
“In my inexperienced position, I signed a contract with a bad broker that did not respect my wishes. When I met with The Fortia Group, I was immediately impressed by their professionalism and integrity and decided to give them the mandate for the exit."
John Li
Belive, Founder
SimonBurghardt
“When you have a legal issue, you hire a lawyer, when you have a tax issue, you hire a tax consultant. It is crazy to us, that sellers are going into 7 to 8-figure exit negotiations up against transaction-experienced buyers without help. Having Fortia in our corner gave us supreme confidence at all times to get the best deal possible.”
Simon Burghardt
Flipline, Co-Founder
1571768639554
”I’ve worked with Emmett and his colleagues at Fortia for over the last six months. He's extremely knowledgeable of the e-comm space, in particular the world of AMZ and DTC aggregators. Further, he's a pleasure to partner with and delivers a high level of execution."
Arnau Servat
Berlin Brands Group, Head of Sales
sebastian-stanley-jones-thumb
“The team at Fortia Group always holds themselves to the highest standard when circulating a prospectus for brands and sellers looking for the perfect acquiring partner. The team makes the process of discovering and reviewing brands extremely simple and frictionless. They conduct diligent research and only solicit brands that fit our detailed criteria. Without their assistance our corporate development team would not be able to review the same number of interesting brands. 10/10”
Sebastien Stanley-Jones
Accel Club, Global Director
1614441791804
"It was very important to clearly understand, frame and validate our different positioning and value proposition right from the start in order to make sure we can enter into a successful seed investment round. I have found in Fortia the perfect partner in this process and decided together to seal this for the future with Fortia as founding partner in Brandslandia."
Mihnea Stere
Brandslandia, CEO
1596731625662
“Reliability, clarity, and efficiency mean everything for sellers and acquirers throughout the transaction process. That’s the experience that Emmett and his team at The Fortia Group deliver. Whether it’s helping entrepreneurs get the exit they deserve or convening ecommerce leaders for marquee events, The Fortia Group is pushing our industry forward.”
Jen Kruk
Forum Brands, Head of M&A
1650403995319
"Working with Fortia over the past couple of years has been great, they are the best advisors I have worked with in the ecommerce space - they are professional, have developed strong relationships on the sell-side with successful brands, and have a deep network on the buy-side fostered through networking events, dinners, surveys, and webinars."
Nish Udayakumar
VP Investments & Head of Business Development, Olsam
joe-falcao_350_350_75_s_c1
"The Fortia Group understands very well the nuances and complexities of e-commerce. E-Commerce is easy on PowerPoint slides, but you need an i-Banker that can guide exists for e-commerce Sellers and e-commerce Aggregators. Fortia can advise from a fair valuation to structuring (Financing) complex deals. I interacted to map the aggregator space with the team. I was very impressed with their sharp intellect, a bias for action, and great sense of humor! Overall a great team!"
Joe Falcao
Thrasio, Ex-CFO & Founder
627e98100084d5562a8b5482_Joe Risico
”I’ve worked with Emmett and his colleagues at Fortia for over the last six months. He's extremely knowledgeable of the e-comm space, in particular the world of AMZ and DTC aggregators. Further, he's a pleasure to partner with and delivers a high level of execution."
Joe Risico
Chief Legal Office, Aterian
MicrosoftTeams-image-11
“The Fortia Group’s comprehensive outlook into the world of eCommerce Aggregators, as well as their team of seasoned professionals provide a smooth and efficient process. The collective knowledge and experience of the team reflects both in their ability to follow the trends of the aggregator space, and the evidence-based information they provide to their partners."
Berk Nalçacıoğlu
Robust Ventures, CEO
UpwardPic
“If this is your first go around with a sale of an eComm business, having an experienced advisor who is able to assist you every step of the way is crucial. The Fortia Group was able to do that and go above and beyond what was asked, no matter the situation.”
Andy Lam
Upward Baby, Founder
StevenHarris
“The Fortia Group’s experience was instrumental in getting this deal over the line. And, their expertise and constant support ensured I received the best possible deal.”
Stephen Harris
Beechmore Books, Founder

Stay connected, subscribe to our newsletter!

Subscribe Now

Useful Links
Support
Useful Links
Support

©2024 The Fortia Group.

Jki-linkedin-light Youtube
Useful Links
Support

©2025 The Fortia Group.

Jki-linkedin-light Youtube
Scroll to Top

Fill out the form below to have your interest registered. We will be in touch with a registration link once our next webinar is scheduled.

Please enable JavaScript in your browser to complete this form.
Name

Please fill out the form below to access your copy of the valuation report.

Please enable JavaScript in your browser to complete this form.

Please fill out the form below to access your copy of the valuation report.

Please enable JavaScript in your browser to complete this form.
Name

Subscribe

Keep up to date with the latest news and trends from the leading lower-middle market technology M&A advisory firm.