The M&A Advisory Firm
for eCommerce-led Consumer Brands
A wall street-grade M&A process built specifically for eCommerce-led consumer brands.
15x More Buyers
Match with all relevant strategics, PE firms, family offices, search funds and aggregators actively acquiring brands matching your category, channel, and size criteria.
30% Higher Offers
When selling through a competitive auction process.
< 60 Day Offers
60 days vs 4 months to receive a list of initial offers.
Seller Friendly Commercials
Single upfront fee and a success fee % ensuring we are aligned to maximizing your valuation.
Our leadership team becomes your deal team, working directly with you to achieve maximum exit valuation. Your deal team's experience by the numbers:
>$0bn
Collective transactional value completed across our leadership teams M&A careers.
0+
Years M&A experience (across all sectors).
0+
Years M&A experience (exclusively eCommerce-led consumer brands).
>$0bn
eCommerce brand revenue generated across our leadership teams operational careers.
Stay Up To Date With The Latest Valuation Trends
Our firm is the leading voice on eCommerce-led consumer brand valuations. We help brand owners discover the true answer to “what is my brand worth?”
Register For Our Next H2 2026 Brand Valuation Webinar
12.00pm - 1.00pm ET, Wed 2nd December
Want to know what your brand is worth, planning a future exit, or simply want to discover valuation trends for your next acquisition? Join our expert panel as we break down the latest valuation trends and multiples in the eCommerce-led consumer brand sector.
Download Key Takeaway Report From Our H1 2026 Brand Valuation Webinar
Short on time or want the key takeaways? Download a distilled report from our last webinar to learn about the latest valuation trends and multiples for eCommerce-led consumer brands.
Watch The H1 2026 Brand Valuation Webinar Recording In Full
Love the detail? Watch the full discussion as we break down the 6 factors in detail that impact brand valuations in H1 2026. Supported by an expert panel we uncover what multiples eCommerce-led consumer brands are being valued at currently.
Why Our Clients Select Us
01
Expert Wall Street Guidance
Our team brings true Wall Street expertise to the lower middle market – something few M&A firms can offer. Our Co-Founder and Partner, Emmett Kilduff previously worked at leading firms such as Morgan Stanley and has successfully completed >$20 billion transactional value since 2000.
02
Data-Driven Valuation Insights
We host the leading bi-annual valuation webinar series and publish a detailed follow-up valuation report dedicated exclusively for both eCommerce focused brands and agencies.
03
Superior Acquiror Relationships
Our niche focus allows us to develop strong relationships with acquirors within each of our sectors to best serve our clients. Examples include our in person conferences dedicated to acquirors and a unique WhatsApp group that connects engaged and active buyers in each sector.
04
Our 7-Step Exit Process
Our 7-step exit process is designed to maximize your companies valuation while allowing you time and energy to focus on continued business growth while we do the heavy lift of al transactional services. This includes materials building, target list creation, marketing and transactional preparation.
05
Our Focus On "Exit Ready"
Early preparation is often underestimated in M&A, yet it is critical to achieving maximum valuation. Through our ‘Flirt, Date, Marry’ approach to buyer relationships and our industry-leading due diligence process, we work with brands 6–24 months ahead of exit. This ensures they are positioned for the strongest possible outcome.
06
We Are Experienced Operators
Our strength lies in combining deep sector expertise with real operational experience. Managing Partner Paul Hanley previously led eCommerce at WaterWipes, the world’s largest online baby wipe brand, and served as Commercial Lead at a top EU digital agency. This hands-on background, paired with our M&A expertise, enables us to maximize value for clients.
Successful Transactions
UK-Based House of eCommerce Brands Acquired by Strategic
Barrel Holdings strategic acquisition of Amazon agency, AO2 Management
US-Based Omnichannel Brand Jayflex Fitness Sells To Strategic
US-Based Belive Supplements Acquired by German PE-Firm
Maximize Your Value Through Our 7-Step Exit Process
01. Deal Preparation
When you are ready to formally begin the exit process we will prepare a deal teaser, virtual dataroom and a 50+ page confidential information memorandum (CIM).
02. Deal Marketing
Once all deal materials are finalized, we will being marketing to all relevant targets. We pride ourselves on having strong relationships with acquirors and can market your deal to senior decision makers.
03. LOI Negotiations
As targets start issuing LOIs, we help you compare terms on a like-for-like basis. We help you negotiate and select the most preferential terms for your business.
04. Due Diligence
We will partner with you throughout the entire due diligence process ensuring you are prepared to accommodate any additional materials and information.
05. Documentation
Together with your legal advisors we will help you with the signing of all key documentation.
06. Closing
Once documentation has been signed we ensure payments are processed in an agreed timely fashion.
07. Post Completion
Post completion we remain in communication to ensure any deferred or earnout component are being acted on as agreed.
Ready To Start?
Interested in starting an exit process today or in the next 18 months? Get in touch for your free consultation.
Client Testimonials
“The Fortia Group’s expertise, experience, and attention to detail helped me prepare my business, go-to-market and secure an offer that far exceeded my expectations. I would highly recommend this firm to any entrepreneur looking to exit in the coming year.“
“When you have a legal issue, you hire a lawyer, when you have a tax issue, you hire a tax consultant. It is crazy to us, that sellers are going into 7-8-figure exit negotiations up against transaction-experienced buyers without help. Having Fortia in our corner gave us supreme confidence at all times to get the best deal possible.”
”I’ve worked with Emmett and his colleagues at Fortia for over the last six months. He's extremely knowledgeable of the e-comm space, in particular the world of AMZ and DTC aggregators. Further, he's a pleasure to partner with and delivers a high level of execution."
“The team at Fortia Group always holds themselves to the highest standard when circulating a prospectus for brands and sellers looking for the perfect acquiring partner. The team makes the process of discovering and reviewing brands extremely simple and frictionless. They conduct diligent research and only solicit brands that fit our detailed criteria. Without their assistance our corporate development team would not be able to review the same number of interesting brands. 10/10”
"It was very important to clearly understand, frame and validate our different positioning and value proposition right from the start in order to make sure we can enter into a successful seed investment round. I have found in Fortia the perfect partner in this process and decided together to seal this for the future with Fortia as founding partner in Brandslandia."
“Reliability, clarity, and efficiency mean everything for sellers and acquirers throughout the transaction process. That’s the experience that Emmett and his team at The Fortia Group deliver. Whether it’s helping entrepreneurs get the exit they deserve or convening ecommerce leaders for marquee events, The Fortia Group is pushing our industry forward.”
Client Testimonials
