Fortia is the Latin word for strength. The more value we create for entrepreneurs the stronger we all become

The Fortia Group Is An M&A Firm Focused Exclusively On Ecommerce Exits.

About The Fortia Group

Fortia is your brands true partner in success.

Fortia provides Amazon FBAs with a profit playbook, revenue-based financing and successful exits.

We are a technology led, and data science driven, fintech company.

Fortia is founded by experts in Amazon, eCommerce, brand management, data science, operations, finance and investment banking.

Our mission is to add more shareholder value to Amazon FBA businesses that any other firm.

Fortia Increases The Valuation of Ecommerce Exits in 3 Ways

About The Fortia Group


Your business will be valued based on profit. Fortia provides Ecommerce Businesses with strategic advice to increase profit based on our proprietary profit playbook. It includes hundreds of steps split into our five steps of value creation: 1) optimize your brand e.g. listings, PPC; 2) optimize your supply chain; 3) consider launching new products and articulate a detailed product roadmap; 4) consider launching on more Amazon marketplaces; and 5) consider launching on other marketplaces and other channels e.g. DTC.


Fortia provides Ecommerce Businesses with an exit ready roadmap. Even if your exit is 1-2 years from now it is important to be thoughtful about preparation. The roadmap includes the profit playbook and five additional workstreams: 1) we work with your accountant to ensure your financials are ‘buyer ready’; 2) we work with your lawyer to ensure preparedness; 3) we help you maximize your process through ensuring you have smart tax advice; 4) we refine your financial pitch, including KPIs; and 5) we obtain early feedback from buyers that we can act on.


Fortia provides clients with world-class investment banking type exit advice. Our CEO used to work at Morgan Stanley, a world leading investment bank. We run thorough and professional exit processes for our clients. Our goal is to be the number one advisor worldwide for Ecommerce Exits in the $1m to $100m valuation range.

Thinking Of Selling?

You have worked hard to create a great Ecommerce brand. You deserve a world-class approach to planning your successful exit. This can be in the near term or long term. Please leave your details to schedule an introductory call.  

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Join us for our FREE Webinar

October 19th 11.00 est, 16.00 bst. 

The Fortia group’s Survey of Aggregators has been circulated to over 20+ aggregators. Our Webinar will discuss the results of this survey regarding deal trends. 

Acquistion criteria 
Deal Structures
Performance post acquistion 

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